PrefaceAs generative AI continues to evolve, such as GPT-4, content creation is being reshaped through AI-driven content generation and automation. However, th

Preface The emergence of artificial intelligence-powered chatbots has transformed business domains across the globe, including client assistance to online shop

Preface The growth of AI chatbots has transformed sectors across the globe, including client assistance to e-commerce and beyond. As we enter the next phase, A

Introduction In modern rapidly changing business world, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for

Overview Social media marketing is evolving significantly in recent years, shaped by changes in technology, consumer actions, and business needs. A major transform